It’s always the right moment to make healthier changes to our lifestyles, but women who are pregnant or breastfeeding are at a unique time when they are especially motivated to do so – not just for themselves, but also for their children and their entire families. And once they begin a healthier new routine, they are likely to maintain it in the years to come.
Additionally, pregnancy and motherhood present great opportunities for social bonding. New mums and mums-to-be have a lot to share: experiences, doubts, joy, and certainly a lot of laughter. We believe that this is an important element of good health, which is more than just an absence of physical illness – it’s a balance of physical, mental, emotional and social wellbeing.
That’s why the European Commission’s "Together" pilot project addresses pregnant and breastfeeding women, to promote healthy diet and lifestyle during these special times. It especially focuses on four key areas:
“Together” also makes a special effort to reach women who may not enjoy equal access to healthy lifestyle opportunities and information, such as women with lower income, young mothers or ethnic minorities. We bring the project to the women we’d like to get involved, rather than expecting them to come to us.
A community based approach makes “Together” a truly unique health project. By involving diverse community actors – from social and health workers to the local market to municipal parks and gymnasiums and many, many more – we ensure that healthier choices are more available to all pregnant and breastfeeding women. It also helps to create real sustainable change.
To get our messages and information across, we bring women together to share knowledge and experiences, and enjoy one another’s company.